Editor's review
This is a tool that helps manage variable data printing.
Variable-data printing (VDP), or variable-information printing (VIP) is a form of digital printing. On-demand printing also is facilitated by digital printing. Elements in a document such as text, graphics and images may change in copy to copy. A program that helps this to be done makes the variable data printing possible. The printing processes need not be stopped for making these changes and creating a copy. The elements that change are managed by the program as the content as changed from a copy to copy by such programs. The relevant details are held in a database or an external file. A whole set of documents could be completely personalized by changing the person addressed, the address of the person and many other such as details. Direct marketing, customer relationship management, advertising, invoicing and applying addressing on mailers, brochures or postcard campaigns can be handled easily with such a tool.
Variable data printing enables the mass customization of documents via digital print technology. The traditional printing will help produce possibly millions of copies. But, the problem with that would be the static (same) message in the document. With the ability to customize on-the-fly, this VDP tool can help create each of these copies in a totally personalized manner. The SmartVizor lets you design the boilerplate for your documents quickly and easily. Merging of a designed document with the variable elements is simple too. It can work with Excel, Access, MySQL, Oracle, SQL Server and ODBC compatible databases. Virtually, any word-processing application or page-layout application can be used to create the boilerplate documents. This is a very good tool.
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